Yes. If you have special requirements that are not covered in our service packages (e.g. e-Learning platform, eCommerce, mobile or web application, etc.), tell us about your project either via the Typeform or email us at hello@brandkern.com and let's see how we can help you.
No. We can't help you with SEO, social media, email marketing and Co, that's not what we specialise in. However, we will be happy to get you in touch with our partners, who do wonders with all things marketing.
It's a series of mostly open-ended questions in a form of a guided typeform (much like the contact form at the end of this page). It's easy and fun for you to use, no need to print anything our or deal with PDFs and sending files back and forth.
We sit down together with you (and depending on the size and structure of your company any other decision-makers) and get to know your business (current processes, target audience, infrastructure if relevant, competitors, etc.), your goals and challenges, technical and other requirements.
Then we will formalise and document the findings and develop the project plan, detailing the timeline, the milestones, technical requirements and deliverables, among other aspects of the project.
Yes. It is one company, but two brands with different focus. Evomation helps businesses automate their processes through digitalisation (software development and systems integration). Brandkern specialises in branding services and web design/development.
Not as such. As a deliverable, you'll get the Brand Strategy Roadmap that documents and structures everything we've uncovered in our sessions. It includes a "Visual Inspiration" section with explorations and rough ideas (logo ideas, example iconography/patters, etc.). These rough ideas and sketches remain our intellectual property.
Yes and no. If you hire a designer and ask them to simply copy the designs (recreate them in formats you could use), we'll have a problem because it's theft. If you hire a designer, and they use our explorations as inspiration/starting point for their design—perfect, that's what they are for, we'll be happy to see the result!
So, in short: copy and steal is a no-go; use as a reference and inspiration—by all means.
Yes if you clearly know who you are, what your stand for, how you work, know who your target audience and competitors are, etc. As long as you can provide us with coherent answers about your brand core, your audience and ideal customer, we can make it work.
No if you're still in the process of figuring it out or if thoughts about your brand or customers have never crossed your mind.
The reason for that is simple: brand identity is a physical, verbal, spacial expression and representation of your brand strategy. So, if you don't have the latter (in whatever shape or form), any design work on our part will be pure guesswork based on your likes and dislikes that will not bring you much and, what's worse, can hurt your business.
Yes and no. Depends on your motivations and goals. If you have a design in mind and would like someone to execute it, we can't help you with that. If you for whatever reason do not want to do a full-on brand identity project at this stage, that's OK—we can scale it down to a bare minimum that makes sense for you. Just get in touch, and we'll figure it out together.
It's a coherent framework, which consists of various iterations of the logo intended for different uses. As a rule, it includes the primary lock-up aka the full logo (might include the icon, logotype and your tagline), icon, logotype, badge, tagline and other combinations or stand-alone elements.
This system allows you flexibility and scalability without quality compromises, and ensures consistency and coherency across all logo applications (whether your logo will be plastered all over a huge billboard or on a tiny AppleWatch screen).
In addition to different lock-ups, the system includes all colour (full colour, dark, light, greyscale, inverted) and file type variations (digital and print).
Yes. However, the files you receive will have a standard CYMK colour profile and will fit most of the usual printing requirements, so you could use online printing services yourself or go to your local printer.
If you do have any particular requirements (printing process, stock, etc.), we're happy to help you find the best fitting vendor, prepare the files, check the proofs and generally oversee the process. These services come at an extra cost, so after our initial conversation about your requirements, we'll send you an offer and then take it from there.
No. In most cases, you have no use in them. However, if you do need the source files, we'd ask you to share with us what for and why and prepare for you a buy-out offer.
In short, once the project is closed and you have paid the final invoice, all exclusive IP rights are transferred to you. We retain the right to use the designs as a showcase in our marketing and on our website. More detailed information will be provided in the contract.
Once you've reached out to us, we've had our initial meeting, settled the details and signed the contract, you'll have one week to provide us with materials and assets you already have: photos, fonts, brand guidelines, logos, texts if you have any, etc. This ensures that we stay within the timeline and avoid derailing the project because we are still waiting on the files.
From then on, the process will depend on your project but it will consist of: Discovery, Design and Development, Testing and Debugging, Launch, Documentation Handoff and Training (CMS projects).
Yes. The process is generally the same as when building your website from scratch with the difference that there's already existing content we can work with and potentially recycle.
Now, there are cases, when existing content is better to be left in the past and will not make it into the redesign (generic stock photos with people pointing at things and word clouds; vague texts about quality, experience and excellence,—those sort of things that do not help you in way to connect with your audience).
No. It would be like building a house without a plan. Both technical and design parts of building a website are secondary to developing its foundation: defining your business goals, target audience and their needs and behaviours, getting to know your brand and what it stands for, developing coherent information architecture and defining technical requirements and features.
A static website is, well, static. It is a bunch of HTML and CSS files and assets (photos, fonts, documents, etc.) that are uploaded to the web server. When a visitor enters your website, these files are simply loaded and rendered in their browser. If you want to make any changes to the static site, you have to edit the HTML/CSS and then re-upload adjusted files to your web server.
When it comes to CMS websites and pages, they are dynamic: they don't exist yet. The elements they consist of, the structure and the visual style are there but they are not put together yet. Here's where the CMS comes in.
It is a complex software installed on your web server, which dynamically manages the data (=content) of your website. When the user requests your website, CMS compiles dynamic pages and sections of your website on the fly and delivers to the server the page that is then rendered in your browser. What CMS does is take different bits and pieces that it needs and puts together the page or a section of a page the way it should look.
The main perk of a CMS website is that you can manage, create and edit the content yourself without having any technical knowledge or becoming a developer.
There's no one-fits-all answer to that. It depends on your goals, needs and budget. If the purpose of your website is to make it easier for your potential customers to find you online and get the information they might be looking for (what you do, how to get in touch with you, etc.) and there won't be a ton of content changes (no blogs or news, the texts and photos will not change regularly), you might want to go with a static website.
Now, depending on what hosting provider you choose, the running costs for a static website might be the same or insignificantly lower than having the same website with the CMS functionality. Which means, you could change the content as you please without having to reach out to us or someone else to make those changes = slightly increased running costs will still be lower than paying your running costs plus one-off change requests.
Our goal here is not to sell you a website of whatever kind but help you find the most suitable option that fits your business needs and makes sense financially.
No. We find that WordPress websites aren't easy for you to maintain, have limited functionality and design capabilities, they pose security risks and can be costly. Why would we want to sell you something that will be a constant headache for you, us and your customers?
Generally, no. However, there are cases when a different solution is required because of the particular requirements or complexity of the project. If that's the case, let us know what you have in mind, and we'll see how we can help.
To make changes to a static website, you'll have to know your way around HTML and CSS. You'll have all the files, so, in theory, you could make any changes you want.
If you choose a CMS option, you'll have (almost) full control over your website content, but won't be able to make major changes to the layout/design.
Yes. Hosting, domain and, if applicable, paid subscriptions to different tools integrated into your website (e.g. Typeform, Calendly, VideoAsk, eRecht24, etc.) will be your monthly or yearly costs to keep your website running. We will help you register the accounts and set everything up but will not be involved in the billing process.
Yes. If you'd like us to help you update your website or do regular technical maintenance, we're happy to talk about it. Either we can do it on a one-off basis or tailor a maintenance package to your needs on a monthly retainer basis.
On all projects, 30% of the total sum is payable upfront before we start any work to ensure our mutual commitment. Depending on the complexity of the project: the rest is either payable once the project is complete or according to the milestones we set in the beginning of the project.
No. However, in some cases when it's feasible and makes sense, we are open to reducing the costs, which means reducing the scope of the project and taking some deliverables off the table.
Yes and no. It depends on your project, your cause, and our availability. If you're with a non-profit organisation, simply reach out to hello@brandkern.com and tell us what you'd like us to help you with.
